Ian Quinn reported in The Grocer [ subscription may be required ] this weekend that UK health officials are about to begin a shock advertising campaign through social media aimed at highlighting the amount of sugar contained in some soft drinks. I endorse the "GULP" campaign . Here’s three reasons why. Reason #1: Suppliers need to work harder at finding & delivering better solutions for consumers! Ambiguous on-pack labelling is still a problem. It’s a scandal that soft drinks brands have been able for years to declare on their single-serve packs that these packs contain 2 - sometimes 3 - servings. It’s hard to see how it was nothing more than a mechanism to hide the true calorie and sugar content of their beverages, especially since numerous focus groups and other research repeatedly showed that most people consume these drinks in one go and, worse, could not easily calculate the total calorie and sugar content. Updated serving size declarations and nutritional
FMCG Innovations and Trends by Sophia Nadur