Like much of the developed world, t he UK has an obesity problem . 60% of the population is overweight or obese from eating too much and exercising too little. Reducing portion sizes a proven intervention that changes health behaviour and helps to reduce obesity There have been numerous studies since the early 1990s that show reducing portion sizes of the food & drink we consume would help reverse the obesity epidemic. BBC health editor, James Gallagher , reported in 2015 [ link ] the findings of research based on 6,711 people that took part in a wide range of clinical trials. Professor Gareth Hollands (among others) found that eliminating " large portions could cut up to 279 calories a day out of people's diets " [ link ].... equivalent to an extra kg of fat to contend with every month. Research in the British Medical Journal states that reducing portion sizes becomes easier when there is availability of smaller pack sizes ...
FMCG Innovations and Trends by Sophia Nadur