(c) 2012 Convergence Alimentaire blog image I cut my FMCG marketing teeth at Unilever and ended my full-time global food & drink industry career at Kraft/Mondelez. I now run a healthier drinks startup business ( drinktg.com ) alongside a global innovation consultancy where I work as an "extrapreneur" supporting companies wanting to remake their portfolios to better fit emerging consumer needs for healthier products......so I am perhaps in a unique position to give a point of view. If you are Dutch or British, you feel closer culturally to Unilever and few people living in the UK will have forgotten Kraft's poor treatment of people & assets post Cadbury's acquisition . However, the reality is that the vision and values of both companies are not so dissimilar and both are facing the same fundamental shifts in consumer behaviour & needs in relation to "big FMCG/CPG" brands in both developed a...
FMCG Innovations and Trends by Sophia Nadur