I worked for many years in the global food & drink industry (Coca-Cola, Unilever, Mars, & Kraft/Mondelez) before launching my own startup brand. Many people have asked me since what's it like running a startup versus working "in corporate". I want to share with you just 3 lessons I have learnt that are reinforced for me every day. Quality remains priority #1: One of the things drilled into me from early in my career was the importance of product quality . Indeed, the first of Mars Inc .’s 5 principles is “quality” which I remember being defined as “ the consumer is our boss, quality is our work and value for money is our goal .” Product quality is an important strategic weapon for small and large food & drink manufacturers alike and no corners should be cut! It was also a key factor for us winning a place on Tesco Backit , a new-to-the-world specialist food and drink crowdfunding platform which has b...
FMCG Innovations and Trends by Sophia Nadur