FMCG Innovations and Trends by Sophia Nadur

The new "sweet spot" for soft drinks today After many years' marketing/innovating brands for global food & drink companies (including Coca-Cola and Unilever), I opted to launch a beverage #startup in order to respond quicker/better to evolving health & wellness trends. After reviewing numerous consumer, retailer & market research data and chatting with folks up and down the country on what they were looking for in a healthier drink while testing prototypes, it is clear that consumers are looking for 3 things these days from their beverage choice, namely (i) less of the "bad stuff", (ii) more innate, natural functionality, and (iii) something that can be "daily habit forming". Being able to deliver on all 3 consumer "wants" is in my view the "sweet spot" for a soft drink today. The essence of this "sweet spot" is shown here: A retailer response that would make Marie Antoinette proud Getting to...

Tg Green Tea co-founder, Sophia Nadur, in Singapore discussing how to harness the goodness of Traditional Chinese Medicine and Ayurveda wellness ingredients in creating beverages that folks want. Read her interview with Gary Scattergood, Editor-in-Chief at William Reed Business Media Ltd, Food Asia, in NutraIngredients Asia. http://www.nutraingredients-asia.com/Manufacturers/Functional-beverages-in-Asia-Start-ups-need-to-redress-the-health-balance For more info, please connect with me via LinkedIn - https://www.linkedin.com/in/sophianadur/

I am pleased to be presenting at the Food Vision Asia conference in Singapore 26th April 2017, on the topic of "East meets West meets East. Tapping plant wellness for new beverage segments" which will also showcase Tg green teas  - considered a leading beverage platform for translating ancient TCM wellness traditions into mass-market drinks. East meets West meets East. Tapping plant wellness for new beverage segments People instinctively know the value of consuming plant-based food and drink; they feel it’s good for their health and for the planet, its animals, climate and the environment.  In recent years, however, increased availability of highly processed products, largely marketed by Western companies, has broken the connection with indigenous plant-based diets for Asia’s millennial consumers.  At the same time, on the other side of the world the West is experiencing a fundamental consumer shift towards vegetarian, vegan and other plant-based formulations. S...