I am pleased to be presenting at the Food Vision Asia conference in Singapore 26th April 2017, on the topic of "East meets West meets East. Tapping plant wellness for new beverage segments" which will also showcase Tg green teas - considered a leading beverage platform for translating ancient TCM wellness traditions into mass-market drinks.
East meets West meets East. Tapping plant wellness for new beverage segments
People instinctively know the value of consuming plant-based food and drink; they feel it’s good for their health and for the planet, its animals, climate and the environment. In recent years, however, increased availability of highly processed products, largely marketed by Western companies, has broken the connection with indigenous plant-based diets for Asia’s millennial consumers. At the same time, on the other side of the world the West is experiencing a fundamental consumer shift towards vegetarian, vegan and other plant-based formulations.
Sophia will draw on her own experience as a wellness entrepreneur that has brought the benefits of Chinese green teas to the UK market, to show how Asian food and drink companies can re-balance their own marketplace and harness global opportunities with a ‘back to nature’ approach that addresses the wellness issues facing modern Asia and the wider world.
East meets West meets East. Tapping plant wellness for new beverage segments
People instinctively know the value of consuming plant-based food and drink; they feel it’s good for their health and for the planet, its animals, climate and the environment. In recent years, however, increased availability of highly processed products, largely marketed by Western companies, has broken the connection with indigenous plant-based diets for Asia’s millennial consumers. At the same time, on the other side of the world the West is experiencing a fundamental consumer shift towards vegetarian, vegan and other plant-based formulations.
Sophia will draw on her own experience as a wellness entrepreneur that has brought the benefits of Chinese green teas to the UK market, to show how Asian food and drink companies can re-balance their own marketplace and harness global opportunities with a ‘back to nature’ approach that addresses the wellness issues facing modern Asia and the wider world.
- The sugar addicted society – how the link between soft drinks and poor health can be broken
- Nature-derived functionality – the new sweet spot for consumers and how to reach it
- Digestive wellness – non-dairy plant milks and fermented plant-based foods
- Fighting stress and fatigue – ginseng, ashwagandha and other Asian adaptogens
- Sport beyond electrolytes – the rising appeal of green tea, protein and turmeric
- From Asia to the world – re-creating indigenous beverages for global markets
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