FMCG Innovations and Trends by Sophia Nadur

Tg Green Tea co-founder, Sophia Nadur, in Singapore discussing how to harness the goodness of Traditional Chinese Medicine and Ayurveda wellness ingredients in creating beverages that folks want. Read her interview with Gary Scattergood, Editor-in-Chief at William Reed Business Media Ltd, Food Asia, in NutraIngredients Asia. http://www.nutraingredients-asia.com/Manufacturers/Functional-beverages-in-Asia-Start-ups-need-to-redress-the-health-balance For more info, please connect with me via LinkedIn - https://www.linkedin.com/in/sophianadur/

Where will you be 19-21 April? If you are a global innovator and/or brand owner targeting Chinese & other Asian consumers, you must attend the Food & Beverage Innovation Forum 2017 (FBIF): Global Innovation, Powering the Future (FBIF2017食品饮料创新论坛：全球力量，领变未来) in Shanghai. Keeping the food & drink market growing in 2017 and beyond will require new & deeper partnerships In Asia, China and India have created a huge new consumption market with the buying power of the two leading "E7 emerging economies" set to exceed that of any G7 economy by the next decade. Yet, both food & drink markets are dissimilar in logistical and demographic terms to a typical G7 market which, coupled with faster adoption of technology particularly in China, demand a very different approach to growth in most food & drink categories. The ways global behemoths like Coca-Cola and Nestle penetrated developing markets in the past simply do not work anymore. Collaboration with loc...