China a huge food & beverage market China is the world’s largest food & beverage market worth over £360 billion ($550 billion / €440 billion). Increasing disposable income and urbanization, an improving logistics system, growing concerns about food safety as well as an expanding taste for foreign foodstuffs are positive indicators for exporters wanting to capture a share of this exciting market. Of course its fragmented distribution infrastructure and growing local competition present a host of challenges to UK food & drink brands, however partnering with local experts and taking care to respect & nurture "guanxi" will go a long way to encouraging success. Will the Great British Food Unit help turbo-charge UK exports? In 2015, UK food & drink brands exported £238 million ($357 million / €285 million) worth of tea, pork, processed milk and other food stuff to China, making the country a top 10 export market for the first time. Still, that o...
FMCG Innovations and Trends by Sophia Nadur