What is Pokémon Go? Really, you don't know? Pokémon Go is a free smartphone app that was developed by Niantic Inc ., a San Francisco software development company that started life as an internal startup at Google . Since July 6th 2016, it's been downloaded by millions of folks all over the US, Canada, UK, Europe, Australia and New Zealand with launches in new countries happening weekly. In Pokémon Go , you take on the role of a Pokémon trainer in the search for 700+ Pokemons (fictional characters created in a mid-1990s Nintendo game for GameBoy ) to train to battle each other for sport. The augmented reality game uses your phone’s GPS location to place your character and other game elements in a map of of your current location. By changing your location (through walking, running or.....ahem....driving), you can virtually "catch" wild Pokémons that are near you, train them to make them more powerful, and later battle your Pokémons to take control of local gyms
FMCG Innovations and Trends by Sophia Nadur