FMCG Innovations and Trends by Sophia Nadur

Today, store shelves are filled with drinks that entice us with sugar and empty calories.  Even drinks that claim to be good for us are all too often high in sugar or filled with artificial ingredients.  Worse, many “new age” drinks come from unfamiliar and unsustainable sources.  And as for the drinks that really are healthy? Sadly, many of them do not taste great. This is what drove Hua & I to create Tg green teas in London, in 2015.  With our own savings, a few grants and buckets of passion, knowledge and tenacity, we developed a range of drinks that are tasty and low in sugar, so low in sugar that each drink wears proudly a "green" nutritional traffic light.  We also based our drinks on green tea, a leaf that has been refreshing and nourishing folks for thousands of years. It's no surprise I guess that we have already won a number of UK & international innovation, quality, and design awards for our drink concept.  Awards are ni...

There has been a lot of discussion, especially in the past couple of years, about the amount of sugar we’re consuming as a nation - especially from soft drinks. That’s actually what got Sophia, my co-founder, and me wanting to develop the  Iced Tg  range. Our Tg green teas  do contain added sugar . In total,  less than 2 teaspoons  of it per bottle but, before you click the “delete Tg from consideration” button, give us  2 minutes ! Just how much sugar is in  my drink ? Take a bottle of your favourite soft drink and look closely at the  nutritional table  on the back of the pack. Look closely at the number in grams of sugar that is in the drink in your hand. The vast majority of drinks contain much more than  7g of sugar  per bottle and many of them you’d never expect are loaded with 4 or more teaspoons of sugar! Look carefully because even a drink that has a flash on front of pack  “No added sugar”  can pack...