My mother has Type 2 Diabetes. Like 20 million Brits, I am at risk to get it too if I don't lose weight and/or change what I eat and drink. But changing behaviour is really hard. We all want that healthier food and drink to look good and taste good too. However, what we're seeing on store shelves are lots of drinks being reformulated to take all/some sugar out and put instead lots of aspartame, sucralose and weird ingredients in that actually none of us want or need in our diet. We also see lots of healthier drinks are quite expensive and, even though health should have no price attached to it, we still have very tight wallets so we do want healthier food drink to be available at an accessible price. So the real " sweet spot " - the "holy grail" - is a drink that is nutritionally sound, naturally functional and available at an affordable price. Like Tg green tea . A drink that was inspired by ancient Chinese
FMCG Innovations and Trends by Sophia Nadur