Looking for the holy grail of healthy drinks?

My mother has Type 2 Diabetes.

Like 20 million Brits, I am at risk to get it too

if I don't lose weight and/or change what I eat and drink.

But changing behaviour is really hard.

We all want that healthier food and drink to look good and taste good too.

However, what we're seeing on store shelves are lots of drinks

being reformulated to take all/some sugar out and put instead

lots of aspartame, sucralose and weird ingredients in that

actually none of us want or need in our diet.

We also see lots of healthier drinks are quite expensive and,

even though health should have no price attached to it, we still have very tight wallets

so we do want healthier food drink to be available at an accessible price.

So the real "sweet spot" - the "holy grail" - is a drink that is

nutritionally sound, naturally functional and available at an affordable price.

Like Tg green tea.

A drink that was inspired by ancient Chinese wellness traditions,

invented in Britain and bottled here with pride too.

It is now Vegan certified which is important to us as we want folks to trust that our drinks have been produced with care for animals. Tg green teas are also Sugarwise certified which attests that our drinks are low in total sugar and are a great way to help wean us off high sugar drinks.

Tg green teas are available online and at many shops & delis. But we have to get into "mainstream" retail if we are to have any hope of reaching millions of folks all over Britain.

Join our mission.

"A single spark can start a prairie fire" 星星之火可以燎原

www.drinktg.com

Comments

Is Kraft Heinz dropping the Unilever acquisition just an interlude?

(c) 2012 Convergence Alimentaire blog image I cut my FMCG marketing teeth at Unilever and ended my full-time global food & drink industry career at Kraft/Mondelez. I now run a healthier drinks startup business ( drinktg.com ) alongside a global innovation consultancy where I work as an "extrapreneur" supporting companies wanting to remake their portfolios to better fit emerging consumer needs for healthier products......so I am perhaps in a unique position to give a point of view. If you are Dutch or British, you feel closer culturally to Unilever and few people living in the UK will have forgotten Kraft's poor treatment of people & assets post Cadbury's acquisition . However, the reality is that the vision and values of both companies are not so dissimilar and both are facing the same fundamental shifts in consumer behaviour & needs in relation to "big FMCG/CPG" brands in both developed a...

Why portion and serving sizes should be left for the FSA to decide

Like much of the developed world, t he UK has an obesity problem . 60% of the population is overweight or obese from eating too much and exercising too little. Reducing portion sizes a proven intervention that changes health behaviour and helps to reduce obesity There have been numerous studies since the early 1990s that show reducing portion sizes of the food & drink we consume would help reverse the obesity epidemic. BBC health editor, James Gallagher , reported in 2015 [ link ] the findings of research based on 6,711 people that took part in a wide range of clinical trials. Professor Gareth Hollands (among others) found that eliminating " large portions could cut up to 279 calories a day out of people's diets " [ link ].... equivalent to an extra kg of fat to contend with every month. Research in the British Medical Journal states that reducing portion sizes becomes easier when there is availability of smaller pack sizes ...

Eat 10 fruit and veg per day is unhelpful advice

Kantar continues to report folks manage to eat on average just over 3 fruits & vegetables a day despite years of encouraging folks to aim for 5 a day. Now, researchers from Imperial College London are urging folks now to up fruit & veg intake to 10 per day [link to research press release ]. 10 a day. Researchers risk folks doing little more than throwing in the towel in despair, especially in the short term. In any event, looking just at fruit & veg's impact on cardiovascular health is too narrow a research focus in my view. It would be more helpful if researchers looked at a broader basket of food & drink especially green tea , whole grains, spices and certain nuts. This might give us a better chance at improving overall health & wellbeing! Sophia Nadur www.drinktg.com https://www.linkedin.com/in/sophianadur/

FMCG Innovations and Trends by Sophia Nadur

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