Looking for the holy grail of healthy drinks?

My mother has Type 2 Diabetes.

Like 20 million Brits, I am at risk to get it too

if I don't lose weight and/or change what I eat and drink.

But changing behaviour is really hard.

We all want that healthier food and drink to look good and taste good too.

However, what we're seeing on store shelves are lots of drinks

being reformulated to take all/some sugar out and put instead

lots of aspartame, sucralose and weird ingredients in that

actually none of us want or need in our diet.

We also see lots of healthier drinks are quite expensive and,

even though health should have no price attached to it, we still have very tight wallets

so we do want healthier food drink to be available at an accessible price.

So the real "sweet spot" - the "holy grail" - is a drink that is

nutritionally sound, naturally functional and available at an affordable price.

Like Tg green tea.

A drink that was inspired by ancient Chinese wellness traditions,

invented in Britain and bottled here with pride too.

It is now Vegan certified which is important to us as we want folks to trust that our drinks have been produced with care for animals. Tg green teas are also Sugarwise certified which attests that our drinks are low in total sugar and are a great way to help wean us off high sugar drinks.

Tg green teas are available online and at many shops & delis. But we have to get into "mainstream" retail if we are to have any hope of reaching millions of folks all over Britain.

Join our mission.

"A single spark can start a prairie fire" 星星之火可以燎原

www.drinktg.com

Comments

Is Kraft Heinz dropping the Unilever acquisition just an interlude?

(c) 2012 Convergence Alimentaire blog image I cut my FMCG marketing teeth at Unilever and ended my full-time global food & drink industry career at Kraft/Mondelez. I now run a healthier drinks startup business ( drinktg.com ) alongside a global innovation consultancy where I work as an "extrapreneur" supporting companies wanting to remake their portfolios to better fit emerging consumer needs for healthier products......so I am perhaps in a unique position to give a point of view. If you are Dutch or British, you feel closer culturally to Unilever and few people living in the UK will have forgotten Kraft's poor treatment of people & assets post Cadbury's acquisition . However, the reality is that the vision and values of both companies are not so dissimilar and both are facing the same fundamental shifts in consumer behaviour & needs in relation to "big FMCG/CPG" brands in both developed a...

Eat 10 fruit and veg per day is unhelpful advice

Kantar continues to report folks manage to eat on average just over 3 fruits & vegetables a day despite years of encouraging folks to aim for 5 a day. Now, researchers from Imperial College London are urging folks now to up fruit & veg intake to 10 per day [link to research press release ]. 10 a day. Researchers risk folks doing little more than throwing in the towel in despair, especially in the short term. In any event, looking just at fruit & veg's impact on cardiovascular health is too narrow a research focus in my view. It would be more helpful if researchers looked at a broader basket of food & drink especially green tea , whole grains, spices and certain nuts. This might give us a better chance at improving overall health & wellbeing! Sophia Nadur www.drinktg.com https://www.linkedin.com/in/sophianadur/

Is Pokemon Go Google's new weapon in the Anti-Obesity war?

What is Pokémon Go? Really, you don't know? Pokémon Go is a free smartphone app that was developed by Niantic Inc ., a San Francisco software development company that started life as an internal startup at Google . Since July 6th 2016, it's been downloaded by millions of folks all over the US, Canada, UK, Europe, Australia and New Zealand with launches in new countries happening weekly. In Pokémon Go , you take on the role of a Pokémon trainer in the search for 700+ Pokemons (fictional characters created in a mid-1990s Nintendo game for GameBoy ) to train to battle each other for sport. The augmented reality game uses your phone’s GPS location to place your character and other game elements in a map of of your current location. By changing your location (through walking, running or.....ahem....driving), you can virtually "catch" wild Pokémons that are near you, train them to make them more powerful, and later battle your Pokémons to take control of local gyms...

FMCG Innovations and Trends by Sophia Nadur

Search This Blog