Looking for the holy grail of healthy drinks?

My mother has Type 2 Diabetes.

Like 20 million Brits, I am at risk to get it too

if I don't lose weight and/or change what I eat and drink.

But changing behaviour is really hard.

We all want that healthier food and drink to look good and taste good too.

However, what we're seeing on store shelves are lots of drinks

being reformulated to take all/some sugar out and put instead

lots of aspartame, sucralose and weird ingredients in that

actually none of us want or need in our diet.

We also see lots of healthier drinks are quite expensive and,

even though health should have no price attached to it, we still have very tight wallets

so we do want healthier food drink to be available at an accessible price.

So the real "sweet spot" - the "holy grail" - is a drink that is

nutritionally sound, naturally functional and available at an affordable price.

Like Tg green tea.

A drink that was inspired by ancient Chinese wellness traditions,

invented in Britain and bottled here with pride too.

It is now Vegan certified which is important to us as we want folks to trust that our drinks have been produced with care for animals. Tg green teas are also Sugarwise certified which attests that our drinks are low in total sugar and are a great way to help wean us off high sugar drinks.

Tg green teas are available online and at many shops & delis. But we have to get into "mainstream" retail if we are to have any hope of reaching millions of folks all over Britain.

Join our mission.

"A single spark can start a prairie fire" 星星之火可以燎原

www.drinktg.com

Comments

Is sugar the new tobacco? Yes!....unless we do more

Ian Quinn 's article in The Grocer , " FDF head calls out NHS boss over sugar claims " [subscription may be required] covers the Food and Drink Federation's response to a comment NHS head Simon Stevens ' made in a BBC interview over the weekend in which he suggested the obesity crisis was the " new smoking ". Soft Drink and Tobacco parallels As someone who’s worked in both the soft drink and tobacco industries , I empathise with Simon Stevens linking obesity with smoking. After sitting through thousands of interviews with smokers up and down the country talking about obstacles to quitting tobacco etc. – and observing numerous food & drink consumer research before and since then – it’s clear that there are huge parallels between triggers of the emerging obesity crisis and smoking e.g. pitched initially as “ cool ” and a “ lifestyle/generational choice ” (especially soft drinks ) but later becoming hard to shake off owing to physica

Is Kraft Heinz dropping the Unilever acquisition just an interlude?

(c) 2012 Convergence Alimentaire blog image I cut my FMCG marketing teeth at Unilever and ended my full-time global food & drink industry career at Kraft/Mondelez. I now run a healthier drinks startup business ( drinktg.com ) alongside a global innovation consultancy where I work as an "extrapreneur" supporting companies wanting to remake their portfolios to better fit emerging consumer needs for healthier products......so I am perhaps in a unique position to give a point of view. If you are Dutch or British, you feel closer culturally to Unilever and few people living in the UK will have forgotten Kraft's poor treatment of people & assets post Cadbury's acquisition . However, the reality is that the vision and values of both companies are not so dissimilar and both are facing the same fundamental shifts in consumer behaviour & needs in relation to "big FMCG/CPG" brands in both developed and the "developing" world.

Let them drink birch! 3 reasons why we shouldn't

The new "sweet spot" for soft drinks today After many years' marketing/innovating brands for global food & drink companies (including Coca-Cola and Unilever), I opted to launch a beverage #startup in order to respond quicker/better to evolving health & wellness trends. After reviewing numerous consumer, retailer & market research data and chatting with folks up and down the country on what they were looking for in a healthier drink while testing prototypes, it is clear that consumers are looking for 3 things these days from their beverage choice, namely (i) less of the "bad stuff", (ii) more innate, natural functionality, and (iii) something that can be "daily habit forming". Being able to deliver on all 3 consumer "wants" is in my view the "sweet spot" for a soft drink today. The essence of this "sweet spot" is shown here: A retailer response that would make Marie Antoinette proud Getting to

FMCG Innovations and Trends by Sophia Nadur

Search This Blog