Skip to main content

Tg Green Teas launches at Speciality & Fine Food Fair

The Speciality & Fine Food Fair is coming to London (UK) on 6th – 8th September 2015 and there will be as usual a number of new speciality food & drink from across the world exhibiting at the trade show.
Tg Green Teas will be on STAND 4468 showcasing their refreshingly delicious new range of hot and iced green teas including their Great Taste Award Gold Star winners Tg Green Tea and Tg Green Tea with Jujube & Osmanthus. Click HERE if you would like to register for a FREE TRADE PASS to access the 3 day Speciality & Fine Food Fair. Hua and I look forward to sharing a cup of tea and a chat at our stand.
Ancient green tea and wellness traditions, blended into refreshing hot and chilled brews, Tg Green Teas are natural energy infusions using delicious ingredients, some borrowed some new.
Inspired by the Middle Kingdom, designed and developed in Britain, Tg Green Teas care about delivering great tasting drinks with “responsible sugar levels”, because both matter for consumers today. Smart. Sassy. Social. Tg Green Tea. Drinkup.
Click HERE for more Speciality & Fine Food Fair exhibitor info on Tg Green Teas.
Tg Green Teas was developed by a two women-owned London based startup - Hua, a Chinese born medical doctor and green tea fanatic, and Sophia, an ex innovator at global food & drink companies who is now focused on bringing healthier drinks to consumers everywhere.
Tg Green Teas will soon be available in the USA, the Middle East, and in food & drink shops here in the UK. In the meantime, you can try Tg Green Teas via their e-shop shop.drinktg.com or Amazon (UK) before the rest of the world begins to discover them. You’ll always be able to say to your friends “I tasted Tg Green Teas before you”.

Comments

Popular posts from this blog

Is sugar the new tobacco? Yes!....unless we do more

Ian Quinn 's article in  The Grocer , " FDF head calls out NHS boss over sugar claims " [subscription may be required] covers the Food and Drink Federation's response to a comment  NHS  head  Simon Stevens ' made in a  BBC  interview over the weekend in which he suggested  the obesity crisis  was the " new smoking ". Soft Drink and Tobacco parallels As someone who’s worked in both the  soft drink and tobacco industries , I empathise with Simon Stevens linking obesity with smoking. After sitting through thousands of interviews with smokers up and down the country talking about obstacles to quitting tobacco etc. – and observing numerous food & drink consumer research before and since then – it’s clear that there are huge parallels between triggers of the emerging obesity crisis and smoking e.g. pitched initially as “ cool ” and a “ lifestyle/generational choice ” (especially  soft drinks ) but later becoming hard to shake off owing to physica

Is Kraft Heinz dropping the Unilever acquisition just an interlude?

(c) 2012 Convergence Alimentaire blog image I cut my FMCG marketing teeth  at Unilever and ended my full-time global food & drink industry career at Kraft/Mondelez. I now run a  healthier drinks startup  business ( drinktg.com ) alongside a global innovation consultancy where I work as an  "extrapreneur"  supporting companies wanting to remake their portfolios to better fit emerging consumer needs for healthier products......so I am perhaps in a unique position to give a point of view.  If you are Dutch or British, you  feel closer culturally to Unilever  and few people living in the UK will have forgotten Kraft's poor treatment of people & assets post  Cadbury's acquisition . However, the reality is that the  vision and values of both companies are not so dissimilar  and both are facing the same  fundamental shifts  in consumer behaviour & needs in relation to "big FMCG/CPG" brands in both developed and the "developing" world.

Let them drink birch! 3 reasons why we shouldn't

The new "sweet spot" for soft drinks today After many years' marketing/innovating brands for global food & drink companies (including Coca-Cola and Unilever), I opted to launch a beverage #startup in order to respond quicker/better to evolving health & wellness trends. After reviewing numerous consumer, retailer & market research data and chatting with folks up and down the country on what they were looking for in a healthier drink while testing prototypes, it is clear that consumers are looking for 3 things these days from their beverage choice, namely (i) less of the "bad stuff", (ii) more innate, natural functionality, and (iii) something that can be "daily habit forming". Being able to deliver on all 3 consumer "wants" is in my view the "sweet spot" for a soft drink today. The essence of this "sweet spot" is shown here: A retailer response that would make Marie Antoinette proud Getting to