Tg Green Teas do Lunch! Join us at stand F317.

Lunch! the UK’s leading annual trade show for the food-to-go industry is on at the Business Design Centre in London 24-25 September

If you are a café, sandwich bar, contract caterer, wholesaler, multiple buyer or deli, then Lunch! is your most important date of the year. There really is no substitute for doing business face to face and at Lunch! you will be able to meet over 350 suppliers in the food & drink industry, from the largest manufacturers to the small, innovative start-up producers........including Tg Green Teas! Find us on stand number F317.

What's so special about Tg and why is it right for Lunch!

What makes Tg different from other iced teas and / or new-to-market drinks that tout "healthy" credentials?

Iced Tg is a deliciously natural energy infusion using real brewed tea - not extract like most other iced teas - and without added tea flavours.

Iced Tg is blended with ingredients like mandarin, ginseng, and jujube that - like green tea - have all been used in the Middle Kingdom since ancient times for wellness and vitality....so no mis-mash of ingredients that don't fit together.

Iced Tg is great tasting AND low in sugar - less than 7g per 330ml bottle - so low its "green" on nutritional traffic lights [read Action on Sugar's tweet about Tg here]. Many drinks claim to be low in sugar but look closely! their sugar content won't win them a "green" label.

Designed and bottled in the UK, iced Tg is a perfect Lunch!time drink choice if you're a bit bored of water but want something natural (it's free from preservatives, colours, artificial flavours, gluten, and major allergens).

We've worked hard on our supply chain to ensure folks don't need to pay more than £1.70 for iced Tg. It makes little sense to develop healthier products and then make it harder for folks to switch from unhealthy stuff by asking them to pay more than say a 10-25% premium. "Better-for-you" must not cost the earth!

Tg is no pricey plant sap. It's iced tea as it’s meant to be - Smart. Sassy. Social. For more info about Tg Green Teas, please visit www.drinktg.com.

Comments

Is Kraft Heinz dropping the Unilever acquisition just an interlude?

(c) 2012 Convergence Alimentaire blog image I cut my FMCG marketing teeth at Unilever and ended my full-time global food & drink industry career at Kraft/Mondelez. I now run a healthier drinks startup business ( drinktg.com ) alongside a global innovation consultancy where I work as an "extrapreneur" supporting companies wanting to remake their portfolios to better fit emerging consumer needs for healthier products......so I am perhaps in a unique position to give a point of view. If you are Dutch or British, you feel closer culturally to Unilever and few people living in the UK will have forgotten Kraft's poor treatment of people & assets post Cadbury's acquisition . However, the reality is that the vision and values of both companies are not so dissimilar and both are facing the same fundamental shifts in consumer behaviour & needs in relation to "big FMCG/CPG" brands in both developed a...

Sophia Nadur presenting at the 2017 Food Vision Asia conference

I am pleased to be presenting at the Food Vision Asia conference in Singapore 26th April 2017, on the topic of "East meets West meets East. Tapping plant wellness for new beverage segments" which will also showcase Tg green teas - considered a leading beverage platform for translating ancient TCM wellness traditions into mass-market drinks. East meets West meets East. Tapping plant wellness for new beverage segments People instinctively know the value of consuming plant-based food and drink; they feel it’s good for their health and for the planet, its animals, climate and the environment. In recent years, however, increased availability of highly processed products, largely marketed by Western companies, has broken the connection with indigenous plant-based diets for Asia’s millennial consumers. At the same time, on the other side of the world the West is experiencing a fundamental consumer shift towards vegetarian, vegan and other plant-based formulations. S...

Is sugar the new tobacco? Yes!....unless we do more

Ian Quinn 's article in The Grocer , " FDF head calls out NHS boss over sugar claims " [subscription may be required] covers the Food and Drink Federation's response to a comment NHS head Simon Stevens ' made in a BBC interview over the weekend in which he suggested the obesity crisis was the " new smoking ". Soft Drink and Tobacco parallels As someone who’s worked in both the soft drink and tobacco industries , I empathise with Simon Stevens linking obesity with smoking. After sitting through thousands of interviews with smokers up and down the country talking about obstacles to quitting tobacco etc. – and observing numerous food & drink consumer research before and since then – it’s clear that there are huge parallels between triggers of the emerging obesity crisis and smoking e.g. pitched initially as “ cool ” and a “ lifestyle/generational choice ” (especially soft drinks ) but later becoming hard to shak...

FMCG Innovations and Trends by Sophia Nadur

Search This Blog