FoodHacks converge on London 16-18 October!

How can we use technology to make healthy eating cool for a generation of young people brought up in a culture where less healthy brands have the biggest marketing budgets?

Now isn't that a good question! Its simply not enough though just to create healthier food & drink but they have got to get into consumers' hands (often 'round staid retailers) and folks need to want them. Using technology to make healthy eating more accessible AND cool is key!

The great thing is that some really smart and dedicated folks have put together a very special event during the weekend of 16-18 October here in London that will try to answer this exact question.

FoodHack is the first innovation-driving food tech event of it's kind in London, and one of the main events of London Food Tech Week - a week-long celebration and showcase of the new trends, ideas and companies transforming the food technology space and the #FutureofFood (16-23 October).

I was deeply touched by the energy, vision, and passion of FoodHack organisers - Nadia El Hadery, Victoria Albrecht, Umesh Kumar, Mark Corbett - in wanting to help create solutions to real food industry problems.

That FoodHack has managed to get the likes of Jamie Oliver and Google - among others - involved in this event is simply brilliant. Tg Green Teas - a new British brand that offers a modern take on ancient wellness traditions - will of course be there to refresh participants all weekend long.

FoodHack kicks off this Friday so not much time left for developers, designers, biz dev-ers and all round food enthusiasts to join us for a weekend of problem solving, and building the solutions of tomorrow, that the food industry needs today. Click HERE to get in touch with the team and/or follow them on Twitter and Instagram!

Comments

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FMCG Innovations and Trends by Sophia Nadur

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