RTD tea is exploding globally: A new British brew is born

The global ready-to-drink tea market reached 37 billion liters in 2016: up 40% since 2011, and market consultancy Zenith Global predicts this impressive growth is set to continue with global consumption expected to reach 45 billion liters by 2021 (growing 7% per annum).

Increased consumption has been driven by consumers’ rising health awareness, with RTD teas
offering an attractive alternative to carbonated soft drinks. In Asia – by far the biggest market for
RTD teas – functional benefits are also a key characteristic of the market.

RTD teas will continue to evolve with exotic flavors and more sophisticated offerings. But the
category will also face increased scrutiny over its health positioning, with some RTD teas
containing as much sugar as carbonated soft drinks.

Tg green tea, a new British brew, is set to take on global behemoths in the race to healthify the category.

www.drinktg.com

Comments

Is Kraft Heinz dropping the Unilever acquisition just an interlude?

(c) 2012 Convergence Alimentaire blog image I cut my FMCG marketing teeth at Unilever and ended my full-time global food & drink industry career at Kraft/Mondelez. I now run a healthier drinks startup business ( drinktg.com ) alongside a global innovation consultancy where I work as an "extrapreneur" supporting companies wanting to remake their portfolios to better fit emerging consumer needs for healthier products......so I am perhaps in a unique position to give a point of view. If you are Dutch or British, you feel closer culturally to Unilever and few people living in the UK will have forgotten Kraft's poor treatment of people & assets post Cadbury's acquisition . However, the reality is that the vision and values of both companies are not so dissimilar and both are facing the same fundamental shifts in consumer behaviour & needs in relation to "big FMCG/CPG" brands in both developed a...

Why portion and serving sizes should be left for the FSA to decide

Like much of the developed world, t he UK has an obesity problem . 60% of the population is overweight or obese from eating too much and exercising too little. Reducing portion sizes a proven intervention that changes health behaviour and helps to reduce obesity There have been numerous studies since the early 1990s that show reducing portion sizes of the food & drink we consume would help reverse the obesity epidemic. BBC health editor, James Gallagher , reported in 2015 [ link ] the findings of research based on 6,711 people that took part in a wide range of clinical trials. Professor Gareth Hollands (among others) found that eliminating " large portions could cut up to 279 calories a day out of people's diets " [ link ].... equivalent to an extra kg of fat to contend with every month. Research in the British Medical Journal states that reducing portion sizes becomes easier when there is availability of smaller pack sizes ...

Is sugar the new tobacco? Yes!....unless we do more

Ian Quinn 's article in The Grocer , " FDF head calls out NHS boss over sugar claims " [subscription may be required] covers the Food and Drink Federation's response to a comment NHS head Simon Stevens ' made in a BBC interview over the weekend in which he suggested the obesity crisis was the " new smoking ". Soft Drink and Tobacco parallels As someone who’s worked in both the soft drink and tobacco industries , I empathise with Simon Stevens linking obesity with smoking. After sitting through thousands of interviews with smokers up and down the country talking about obstacles to quitting tobacco etc. – and observing numerous food & drink consumer research before and since then – it’s clear that there are huge parallels between triggers of the emerging obesity crisis and smoking e.g. pitched initially as “ cool ” and a “ lifestyle/generational choice ” (especially soft drinks ) but later becoming hard to shak...

FMCG Innovations and Trends by Sophia Nadur

Search This Blog