RTD tea is exploding globally: A new British brew is born

The global ready-to-drink tea market reached 37 billion liters in 2016: up 40% since 2011, and market consultancy Zenith Global predicts this impressive growth is set to continue with global consumption expected to reach 45 billion liters by 2021 (growing 7% per annum).

Increased consumption has been driven by consumers’ rising health awareness, with RTD teas
offering an attractive alternative to carbonated soft drinks. In Asia – by far the biggest market for
RTD teas – functional benefits are also a key characteristic of the market.

RTD teas will continue to evolve with exotic flavors and more sophisticated offerings. But the
category will also face increased scrutiny over its health positioning, with some RTD teas
containing as much sugar as carbonated soft drinks.

Tg green tea, a new British brew, is set to take on global behemoths in the race to healthify the category.

www.drinktg.com

Comments

Is Kraft Heinz dropping the Unilever acquisition just an interlude?

(c) 2012 Convergence Alimentaire blog image I cut my FMCG marketing teeth at Unilever and ended my full-time global food & drink industry career at Kraft/Mondelez. I now run a healthier drinks startup business ( drinktg.com ) alongside a global innovation consultancy where I work as an "extrapreneur" supporting companies wanting to remake their portfolios to better fit emerging consumer needs for healthier products......so I am perhaps in a unique position to give a point of view. If you are Dutch or British, you feel closer culturally to Unilever and few people living in the UK will have forgotten Kraft's poor treatment of people & assets post Cadbury's acquisition . However, the reality is that the vision and values of both companies are not so dissimilar and both are facing the same fundamental shifts in consumer behaviour & needs in relation to "big FMCG/CPG" brands in both developed a...

Why portion and serving sizes should be left for the FSA to decide

Like much of the developed world, t he UK has an obesity problem . 60% of the population is overweight or obese from eating too much and exercising too little. Reducing portion sizes a proven intervention that changes health behaviour and helps to reduce obesity There have been numerous studies since the early 1990s that show reducing portion sizes of the food & drink we consume would help reverse the obesity epidemic. BBC health editor, James Gallagher , reported in 2015 [ link ] the findings of research based on 6,711 people that took part in a wide range of clinical trials. Professor Gareth Hollands (among others) found that eliminating " large portions could cut up to 279 calories a day out of people's diets " [ link ].... equivalent to an extra kg of fat to contend with every month. Research in the British Medical Journal states that reducing portion sizes becomes easier when there is availability of smaller pack sizes ...

Eat 10 fruit and veg per day is unhelpful advice

Kantar continues to report folks manage to eat on average just over 3 fruits & vegetables a day despite years of encouraging folks to aim for 5 a day. Now, researchers from Imperial College London are urging folks now to up fruit & veg intake to 10 per day [link to research press release ]. 10 a day. Researchers risk folks doing little more than throwing in the towel in despair, especially in the short term. In any event, looking just at fruit & veg's impact on cardiovascular health is too narrow a research focus in my view. It would be more helpful if researchers looked at a broader basket of food & drink especially green tea , whole grains, spices and certain nuts. This might give us a better chance at improving overall health & wellbeing! Sophia Nadur www.drinktg.com https://www.linkedin.com/in/sophianadur/

FMCG Innovations and Trends by Sophia Nadur

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