RTD tea is exploding globally: A new British brew is born

The global ready-to-drink tea market reached 37 billion liters in 2016: up 40% since 2011, and market consultancy Zenith Global predicts this impressive growth is set to continue with global consumption expected to reach 45 billion liters by 2021 (growing 7% per annum).

Increased consumption has been driven by consumers’ rising health awareness, with RTD teas
offering an attractive alternative to carbonated soft drinks. In Asia – by far the biggest market for
RTD teas – functional benefits are also a key characteristic of the market.

RTD teas will continue to evolve with exotic flavors and more sophisticated offerings. But the
category will also face increased scrutiny over its health positioning, with some RTD teas
containing as much sugar as carbonated soft drinks.

Tg green tea, a new British brew, is set to take on global behemoths in the race to healthify the category.

www.drinktg.com

Comments

It's World Obesity Day but has anything really changed?

It’s #WorldObesityDay today. 2/3 of Britons are overweight or obese, up from 1/2 just 20 years ago. I am one of those statistics but am doing my best to change things, for me and for communities here and abroad. A research physician & I invested our life savings to develop a truly healthier drink to help wean us off our sugar habit. It’s better than virtually all of the new drinks offered by big companies to retailers. WATCH this 1 min World Obesity Day VIDEO However, a big UK supermarket told us yesterday that unless we spent £££££s with them, we would not be stocked. Despite all the promises made to be more responsible, retailers are continuing to fill shelves with certain food & drink, simply because big companies have deeper pockets. These restrictive practices happen not just in the UK but all over the world. This plea is not about a drink I want to promote. There will be other startups with better products too. How much money do retailers, manufactu...

Why portion and serving sizes should be left for the FSA to decide

Like much of the developed world, t he UK has an obesity problem . 60% of the population is overweight or obese from eating too much and exercising too little. Reducing portion sizes a proven intervention that changes health behaviour and helps to reduce obesity There have been numerous studies since the early 1990s that show reducing portion sizes of the food & drink we consume would help reverse the obesity epidemic. BBC health editor, James Gallagher , reported in 2015 [ link ] the findings of research based on 6,711 people that took part in a wide range of clinical trials. Professor Gareth Hollands (among others) found that eliminating " large portions could cut up to 279 calories a day out of people's diets " [ link ].... equivalent to an extra kg of fat to contend with every month. Research in the British Medical Journal states that reducing portion sizes becomes easier when there is availability of smaller pack sizes ...

Looking for the holy grail of healthy drinks?

My mother has Type 2 Diabetes. Like 20 million Brits, I am at risk to get it too if I don't lose weight and/or change what I eat and drink. But changing behaviour is really hard. We all want that healthier food and drink to look good and taste good too. However, what we're seeing on store shelves are lots of drinks being reformulated to take all/some sugar out and put instead lots of aspartame, sucralose and weird ingredients in that actually none of us want or need in our diet. We also see lots of healthier drinks are quite expensive and, even though health should have no price attached to it, we still have very tight wallets so we do want healthier food drink to be available at an accessible price. So the real " sweet spot " - the "holy grail" - is a drink that is nutritionally sound, naturally functional and available at an affordable price. Like Tg green tea . A drink that was inspired by ancient Chinese...

FMCG Innovations and Trends by Sophia Nadur

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