RTD tea is exploding globally: A new British brew is born

The global ready-to-drink tea market reached 37 billion liters in 2016: up 40% since 2011, and market consultancy Zenith Global predicts this impressive growth is set to continue with global consumption expected to reach 45 billion liters by 2021 (growing 7% per annum).

Increased consumption has been driven by consumers’ rising health awareness, with RTD teas
offering an attractive alternative to carbonated soft drinks. In Asia – by far the biggest market for
RTD teas – functional benefits are also a key characteristic of the market.

RTD teas will continue to evolve with exotic flavors and more sophisticated offerings. But the
category will also face increased scrutiny over its health positioning, with some RTD teas
containing as much sugar as carbonated soft drinks.

Tg green tea, a new British brew, is set to take on global behemoths in the race to healthify the category.

www.drinktg.com

Comments

It's World Obesity Day but has anything really changed?

It’s #WorldObesityDay today. 2/3 of Britons are overweight or obese, up from 1/2 just 20 years ago. I am one of those statistics but am doing my best to change things, for me and for communities here and abroad. A research physician & I invested our life savings to develop a truly healthier drink to help wean us off our sugar habit. It’s better than virtually all of the new drinks offered by big companies to retailers. WATCH this 1 min World Obesity Day VIDEO However, a big UK supermarket told us yesterday that unless we spent £££££s with them, we would not be stocked. Despite all the promises made to be more responsible, retailers are continuing to fill shelves with certain food & drink, simply because big companies have deeper pockets. These restrictive practices happen not just in the UK but all over the world. This plea is not about a drink I want to promote. There will be other startups with better products too. How much money do retailers, manufactu...

Is Pokemon Go Google's new weapon in the Anti-Obesity war?

What is Pokémon Go? Really, you don't know? Pokémon Go is a free smartphone app that was developed by Niantic Inc ., a San Francisco software development company that started life as an internal startup at Google . Since July 6th 2016, it's been downloaded by millions of folks all over the US, Canada, UK, Europe, Australia and New Zealand with launches in new countries happening weekly. In Pokémon Go , you take on the role of a Pokémon trainer in the search for 700+ Pokemons (fictional characters created in a mid-1990s Nintendo game for GameBoy ) to train to battle each other for sport. The augmented reality game uses your phone’s GPS location to place your character and other game elements in a map of of your current location. By changing your location (through walking, running or.....ahem....driving), you can virtually "catch" wild Pokémons that are near you, train them to make them more powerful, and later battle your Pokémons to take control of local gyms...

Eat 10 fruit and veg per day is unhelpful advice

Kantar continues to report folks manage to eat on average just over 3 fruits & vegetables a day despite years of encouraging folks to aim for 5 a day. Now, researchers from Imperial College London are urging folks now to up fruit & veg intake to 10 per day [link to research press release ]. 10 a day. Researchers risk folks doing little more than throwing in the towel in despair, especially in the short term. In any event, looking just at fruit & veg's impact on cardiovascular health is too narrow a research focus in my view. It would be more helpful if researchers looked at a broader basket of food & drink especially green tea , whole grains, spices and certain nuts. This might give us a better chance at improving overall health & wellbeing! Sophia Nadur www.drinktg.com https://www.linkedin.com/in/sophianadur/

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