RTD tea is exploding globally: A new British brew is born

The global ready-to-drink tea market reached 37 billion liters in 2016: up 40% since 2011, and market consultancy Zenith Global predicts this impressive growth is set to continue with global consumption expected to reach 45 billion liters by 2021 (growing 7% per annum).

Increased consumption has been driven by consumers’ rising health awareness, with RTD teas
offering an attractive alternative to carbonated soft drinks. In Asia – by far the biggest market for
RTD teas – functional benefits are also a key characteristic of the market.

RTD teas will continue to evolve with exotic flavors and more sophisticated offerings. But the
category will also face increased scrutiny over its health positioning, with some RTD teas
containing as much sugar as carbonated soft drinks.

Tg green tea, a new British brew, is set to take on global behemoths in the race to healthify the category.

www.drinktg.com

Comments

Eat 10 fruit and veg per day is unhelpful advice

Kantar continues to report folks manage to eat on average just over 3 fruits & vegetables a day despite years of encouraging folks to aim for 5 a day. Now, researchers from Imperial College London are urging folks now to up fruit & veg intake to 10 per day [link to research press release ]. 10 a day. Researchers risk folks doing little more than throwing in the towel in despair, especially in the short term. In any event, looking just at fruit & veg's impact on cardiovascular health is too narrow a research focus in my view. It would be more helpful if researchers looked at a broader basket of food & drink especially green tea , whole grains, spices and certain nuts. This might give us a better chance at improving overall health & wellbeing! Sophia Nadur www.drinktg.com https://www.linkedin.com/in/sophianadur/

Is Kraft Heinz dropping the Unilever acquisition just an interlude?

(c) 2012 Convergence Alimentaire blog image I cut my FMCG marketing teeth at Unilever and ended my full-time global food & drink industry career at Kraft/Mondelez. I now run a healthier drinks startup business ( drinktg.com ) alongside a global innovation consultancy where I work as an "extrapreneur" supporting companies wanting to remake their portfolios to better fit emerging consumer needs for healthier products......so I am perhaps in a unique position to give a point of view. If you are Dutch or British, you feel closer culturally to Unilever and few people living in the UK will have forgotten Kraft's poor treatment of people & assets post Cadbury's acquisition . However, the reality is that the vision and values of both companies are not so dissimilar and both are facing the same fundamental shifts in consumer behaviour & needs in relation to "big FMCG/CPG" brands in both developed a...

Is Pokemon Go Google's new weapon in the Anti-Obesity war?

What is Pokémon Go? Really, you don't know? Pokémon Go is a free smartphone app that was developed by Niantic Inc ., a San Francisco software development company that started life as an internal startup at Google . Since July 6th 2016, it's been downloaded by millions of folks all over the US, Canada, UK, Europe, Australia and New Zealand with launches in new countries happening weekly. In Pokémon Go , you take on the role of a Pokémon trainer in the search for 700+ Pokemons (fictional characters created in a mid-1990s Nintendo game for GameBoy ) to train to battle each other for sport. The augmented reality game uses your phone’s GPS location to place your character and other game elements in a map of of your current location. By changing your location (through walking, running or.....ahem....driving), you can virtually "catch" wild Pokémons that are near you, train them to make them more powerful, and later battle your Pokémons to take control of local gyms...

FMCG Innovations and Trends by Sophia Nadur

Search This Blog