Unilever poaches Pukka and it's impact on tea category growth in Europe

Wessanen's purchase of Clipper Tea in 2012 was a good fit from the start given both companies' ethical credentials. If a recent BBC investigation into ethical practices among leading British tea brands is true (link to BBC story HERE), this M&A may hurt Pukka Herbs' clean image among millennials.

However, the bigger issue in my view is the impact on growth of the $5bil European tea category in the mid-term given increasing retail market dominance by one company (Unilever also owns Liptons, PGTips, Pure Leaf, T2, Lyons among other tea brands).

Link to article on Unilever's acquisition of Pukka HERE.

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