FMCG Innovations and Trends by Sophia Nadur

Hua  (my co-founder) and I have been crowdfunding on  Tesco Backit  for the past few weeks. It's been a great opportunity to share with folks who already know and love our innovative drink concept.....and loads of folks who never heard of Tg green tea - or us -before. The crowdfunding platform itself is new -  the first of its kind by a global retailer (Tesco) -  and focused on supporting emerging food & drink brands raise funds to scale up and get ready to list (hopefully) in a Top 5 global retailer! The campaign closes on  7th November  so please allow me to make a short, direct appeal to you to support our crowdfunding campaign. With every pledge we are able to deliver our drinks to more and more cafes, delis, workplaces and charities all across Britain - and to ensure sales support is on hand to fulfill orders once more folks have sampled our drinks. Please may I ask you to make a pledge of £25, £50, or £100 today.  We will say "thank you" with gifts of tea

My mission to fight for better food & drink on store shelves  drove me to create Tg. Getting the drink in-store with Tesco in the UK is just the start. This crowdfunding campaign has stirred up strong interest by another major retailer as well as a number of cafe chains. Enquiries have come in from the US, France, Germany, the UAE, China, Japan, Chile, the Netherlands, and the Caribbean regarding selling Tg in those markets. But I cannot make Tg a success on my own. I need your help which is why I am here, asking you to make a campaign pledge. Bob Beveridge , a former colleague at Mars, experienced NED & Chartered Accountant, made a sizeable pledge very early in the campaign. He then asked to try out Tg green teas. He thought the drinks were delicious and something really new and different (after doing his own in-store and other research). He was so moved by Tg's mission that he reached out to offer his help as an advisor and to help me pull together a board to support T

Maintaining a healthy lifestyle is one of the best “preventative medicine” steps we can take. The founder of medicine, Hippocrates, said in 400 B.C. “ Let medicine be thy food and let food be thy medicine ” and for centuries doctors,  dietitians, nutritionists, and nutritional therapists  everywhere have talked about the role that food plays in health and how you feel on a day to day basis. Dr Hua He  and I are two co-founders of a British based startup that is on a mission to encourage healthier lifestyles across Britain and the world. Hua has worked for many years in the medical field to research and develop new drugs that can make sick people better (or at least ease some of the symptoms of illness). She was born in China and grew up with the traditional health & wellness knowledge of Green tea and other fruit & botanicals that had become part of everyday life in the “Middle Kingdom” for over 4,000 years. Green tea was known since ancient times as a medicinal drink an

I worked for many years in the global food & drink industry (Coca-Cola, Unilever, Mars, & Kraft/Mondelez) before launching my own startup brand. Many people have asked me since what's it like running a startup versus working "in corporate". I want to share with you just 3 lessons I have learnt that are reinforced for me every day. Quality remains priority #1: One of the things drilled into me from early in my career was the importance of  product quality . Indeed, the first of  Mars  Inc .’s 5 principles is “quality” which I remember being defined as  “ the consumer is our boss, quality is our work and value for money is our goal .” Product quality is an important  strategic weapon for small and large food & drink manufacturers alike  and no corners should be cut! It was also a key factor for us winning a place on  Tesco Backit , a new-to-the-world specialist food and drink crowdfunding platform which has been developed to support emerging brands

Interested in igniting fo od & drink conversations that will push innovation in the food ecosystem forward using tech?   I thought you were! Well, you've got to attend  yFood Food Tech Week  running on 17th - 21st October . It's following a sold-out London Food Tech Week event last year. If you haven't as yet purchased your tickets, click  HERE   to get tickets and use  promo code TGTEAS20   at checkout for a discount! Passionate food tech advocates  Nadia El Hadery  and  Victoria Albrecht  are back this year on another #obsessive mission! "The food ecosystem is ripe for disruption and we’re fired up about solving global food issues in a commercial, replicable and scalable manner. We do this by creating opportunities for Food Tech startups, investors and big food companies to connect over meaningful partnerships. We’re also vocal champions of Food Tech disruptors who are hungry for change in the food ecosystem." The tenacity and vision of these