Skip to main content

Why is Bob nuts about Tg green tea?

My mission to fight for better food & drink on store shelves drove me to create Tg. Getting the drink in-store with Tesco in the UK is just the start. This crowdfunding campaign has stirred up strong interest by another major retailer as well as a number of cafe chains. Enquiries have come in from the US, France, Germany, the UAE, China, Japan, Chile, the Netherlands, and the Caribbean regarding selling Tg in those markets.But I cannot make Tg a success on my own. I need your help which is why I am here, asking you to make a campaign pledge.

Bob Beveridge, a former colleague at Mars, experienced NED & Chartered Accountant, made a sizeable pledge very early in the campaign. He then asked to try out Tg green teas. He thought the drinks were delicious and something really new and different (after doing his own in-store and other research). He was so moved by Tg's mission that he reached out to offer his help as an advisor and to help me pull together a board to support Tg's mission. We have since met to begin plotting next steps.

I need more folks like Bob to join #TeamTg.  Through your campaign pledge, you can get involved in some way e.g. as an active advisor like Bob, a future equity investor, a services provider or some other role. Or perhaps you're happy to look on with pride that you helped me on my mission. Whatever you'd like to do, I will appreciate it. Almost 90 people have backed the campaign so far. Will you join us by making a pledge TODAY?
If you live outside the UK, you can also pledge money and, in return, I can send a special reward to you or - as one recent backer (David Mazur) generously requested - to a children's hospital or other charity.
Thank you and enjoy the rest of the day.  

Sophia Nadur
Tg drinks’ co-founder 


Smart, Sassy, Social. Tg Green Tea. A modern take on ancient traditions that help folks strengthen their roots and put a spring in their step. Inspired by Middle Kingdom culture, #FoodTech and colourful art expression that adorn London streets today. Deliciously smooth, some delicately fruity, hot green tea brews. “Here’s looking at you, gorgeous!” Great tasting iced teas with just a touch of sweetness. Really, Mary, there’s nothing like it!
 



 DrinkTG.com

 @DrinkTG

 @DrinkTeaG

 DrinkTGgreentea

Founded 2015
London, UK
 
Copyright © 2016 Drink TG Green Tea, All rights reserved. 



Comments

Popular posts from this blog

Is Kraft Heinz dropping the Unilever acquisition just an interlude?

(c) 2012 Convergence Alimentaire blog image I cut my FMCG marketing teeth  at Unilever and ended my full-time global food & drink industry career at Kraft/Mondelez. I now run a  healthier drinks startup  business ( drinktg.com ) alongside a global innovation consultancy where I work as an  "extrapreneur"  supporting companies wanting to remake their portfolios to better fit emerging consumer needs for healthier products......so I am perhaps in a unique position to give a point of view.  If you are Dutch or British, you  feel closer culturally to Unilever  and few people living in the UK will have forgotten Kraft's poor treatment of people & assets post  Cadbury's acquisition . However, the reality is that the  vision and values of both companies are not so dissimilar  and both are facing the same  fundamental shifts  in consumer behaviour & needs in relation to "big FMCG/CPG" brands in both developed a...

Is sugar the new tobacco? Yes!....unless we do more

Ian Quinn 's article in  The Grocer , " FDF head calls out NHS boss over sugar claims " [subscription may be required] covers the Food and Drink Federation's response to a comment  NHS  head  Simon Stevens ' made in a  BBC  interview over the weekend in which he suggested  the obesity crisis  was the " new smoking ". Soft Drink and Tobacco parallels As someone who’s worked in both the  soft drink and tobacco industries , I empathise with Simon Stevens linking obesity with smoking. After sitting through thousands of interviews with smokers up and down the country talking about obstacles to quitting tobacco etc. – and observing numerous food & drink consumer research before and since then – it’s clear that there are huge parallels between triggers of the emerging obesity crisis and smoking e.g. pitched initially as “ cool ” and a “ lifestyle/generational choice ” (especially  soft drinks ) but later becoming hard to shak...

Sophia Nadur presenting at the 2017 Food Vision Asia conference

I am pleased to be presenting at the Food Vision Asia conference in Singapore 26th April 2017, on the topic of "East meets West meets East. Tapping plant wellness for new beverage segments" which will also showcase Tg green teas  - considered a leading beverage platform for translating ancient TCM wellness traditions into mass-market drinks. East meets West meets East. Tapping plant wellness for new beverage segments People instinctively know the value of consuming plant-based food and drink; they feel it’s good for their health and for the planet, its animals, climate and the environment.  In recent years, however, increased availability of highly processed products, largely marketed by Western companies, has broken the connection with indigenous plant-based diets for Asia’s millennial consumers.  At the same time, on the other side of the world the West is experiencing a fundamental consumer shift towards vegetarian, vegan and other plant-based formulations. S...